Behind The Scenes

Posted by widethebrand Admin on

Our focus at Wide spans over many areas of our business, starting from the core of it all, our product, but always with a very strong emphasis on our brand identity. This very focus is one of the main reasons we started this label: to create campaigns and imagery that are both strong and inspiring, that unapologetically highlight wider men instead of hiding them. We want to continuously give our men confidence, showing them in all their glory. This is why it was so important that our first campaign video and photos be so impactful. We, of course, could not have asked for better partners to make this happen. We’d like to thank Rethink, Consulat, Circonflex and Post Moderne; the final cut is beyond anything we could have imagined! Here are a few behind-the-scenes pictures:


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